Trademark Services · Global Expansion

International Trademarks
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Compare single-country applications with the Madrid System based on eligibility, target markets, and costs.

Two routes

Single-country application and Madrid System

Apply directly to the relevant authority in your target country or region.

When designating multiple contracting parties via an international registration, the applicant's eligibility and underlying rights must be assessed.

Comprehensive evaluation based on applicant eligibility, basic application or registration, target market, and fees.

Whether a designated market may be independently reviewed is determined by each Member.
Basic trademark dependencies involve time limits and scope of impact, which must be clarified during evaluation.
A single application does not guarantee automatic worldwide approval, and the Madrid System is not necessarily more cost-effective.

International routes are subject to the current IPOS and WIPO guidelines.

Confirm basic rights and target markets first, then choose the appropriate route.